Graham’s Alterna-tive idea

In line with the launch of its own brand bathroom range, Graham Plumbers’ Merchant has released its complementary Alterna bathroom suites catalogue, designed to make selection as simple as possible.

Bridging the gap between Graham’s trade Green Book and its network of showrooms, the catalogue has been put together for those working on projects with tighter budgets. Available in branch and online, the new catalogue is a ‘leave behind’ document that the plumber can pass on to its customers to look over in their spare time.

Featuring basins, pedestals, pans, cisterns, suites and showers, the Alterna range offers a variety of bathroom fittings that work with the décor of many bathroom styles. The collection draws upon popular, contemporary styles at a competitive price allowing customers to select a bathroom at an affordable cost.

Paul Brookes, category manager for Graham, said: “Delivering stylish bathroom hardware at an affordable price, the Alterna collection catalogue has been designed for those customers working on projects with smaller budgets yet do not want to compromise on style. All prices include VAT and the catalogue is available in a user friendly format that allows plumbers to discuss bathroom options with their customers.”

Alterna provide three different styles in its range – Alterna Three, Five and Seven. Alterna Three offers a curvaceous style, while Alterna Five offers a more strong, captivating modern look. Alterna Seven finds a middle ground between Three and Five, with a clean modern lined look with soft edge square design.

To find out more, visit your local Graham branch to pick up a copy of the new catalogue. Alternatively, visit: to download a digital version.

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