Toolstation launches new click and collect campaign

Toolstation has launched a national brand advertising campaign to coincide with its peak trading period in September.

The campaign, Click.Collect.Conquer, is designed to showcase Toolstation’s ability to help trade and DIY customers ‘conquer’ their jobs through its click and collect service, a statement said.

According to Toolstation, this means that if an order is placed during store opening hours, it is ready to be collected in five minutes at any one of its stores across the UK.

The brand positioning will be rolled out across channels throughout the rest of the year.

The integrated campaign will run on Sky Sports and BT Sports and includes 30 second and 10 second edits for TV, 30 second radio spots on talkSPORT, digital and social media.

Angela Rushforth, managing director at Toolstation, said: “At Toolstation we know our customers value convenience, availability and expertise above everything else, and this campaign has been designed to demonstrate we have everything they need to conquer any job.

“Our click and collect proposition is loved by our customers, putting them in control, offering flexibility in picking up their products when it’s convenient to them, saving time and money, enabling them to get the job done in one.”

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