Mira Showers has this week been presented with the Queen’s Award for Enterprise for its Mira Sport Max shower.
The Lord-Lieutenant of Gloucestershire, Edward Gillespie, and Councillor Steve Jordan, leader of Cheltenham Borough Council, were among the invited guests at the special event at Mira Showers in Cheltenham.
It was the second occasion that Mira Showers has been awarded the Queen’s Award for Enterprise, after the Mira Flight Safe anti-slip shower tray, manufactured in Hull, scooped the award in 2017.
Mira Sport Max was recognised for a design for electric showers described as world-first, using patented Mira Airboost technology to increase water flow by up to 30% without using any more water.
Mira Showers managing director Craig Baker said: “This award highlights our commitment to innovation and the hard work and level of detail we put into the research and design stages, which allows us to ensure products we bring to market are meeting the ever-changing demands from both consumers and installers.
“As a forward-thinking company, our focus on developing exclusive technology is what has made Mira the biggest contributor to the showering industry in the last 90 years.
“Mira’s research and development team is always working collaboratively to look for ways to optimise the showering experience. Installers are the voice of the user, and so holding regular meetings with our Installer Clubs throughout the UK gives us valuable insight to shape the design of products and bring new technology to life.”