The pursuit of happiness

You’re the happiest between the ages of 17 and 40, says new research from Baxi, with your job being an important part of that happiness, according to over half of those surveyed.

The survey of 2,000 people invited Brits to rank their level of happiness and asked people what makes them happy, as part of the company’s latest campaign – Moment of Joy. While saving the planet, cancelling Brexit and winning the lottery were all cited as key actions that would make Brits happier, getting a freebie and sleeping through a whole night, came high on the agenda.

Aside from the big-ticket items, respondents were also asked what they do to make themselves happy with some interesting results. Almost half (49%) said watching their favourite TV show would spark joy, whereas 45% said a treat like cake or chocolate would make them happy. For two fifths, a glass of wine or beer does the trick whereas for 47%, getting outside is a priority.

David Cook, sales director at Baxi, said: “The study shows the state of the nation isn’t at its most positive right now. Less than one in 10 adults can hand on heart say they are really happy, and that’s a real shame.

“We have a long way to go to improve world issues such as the use of plastic, climate change and leadership, but there are smaller things which can be done to elevate feelings day to day. Sometimes smaller changes can make all the difference. This is why we have launched our ‘Moment of Joy’ campaign.”

The Moment of Joy campaign, launching in August, is asking people to share what would make them happy, for a chance to win.

To get involved, tweet @baxiboilers using the hashtag #MomentOfJoy from August and tell Baxi what would make you feel instant joy. One lucky entrant will be chosen, with their moment of joy brought to life by the Baxi team on 2 September.

Cook concluded: “We’re looking forward to working with our customers over the coming weeks and enabling one lucky winner to experience their own personal moment of joy, whatever that might be. While we can’t cancel Brexit or ensure everyone wins the lottery, we can provide a moment, and hope our customers and installers alike get behind the initiative and encourage others to do so too.”

The survey of 2,000 British adults was carried out by OnePoll in July 2019.