With changing lifestyles and powerful trends affecting buyers, Lakes’ brochure puts the emphasis on the showering experience and what makes showering possible. New and engaging lifestyle images help to form a story about how we now view our bathroom space and the growing importance of good showering. The brochure demonstrates the benefits of PureVue and AllClear glass innovations, and how to create more light and space with Lakes’ innovative Mirror Collection.
Sales & marketing director, Mike Tattam, explains the thinking behind Lakes’ new brochure: “Compared to other ‘bathroom’ products, people spend less time thinking about shower enclosures: they look through the glass at the shower head, fittings, or tiles and then see the enclosure. That’s because enclosure brands have left it to others to promote showering spaces, and not explained why or how the showering space is important. We’re changing that.
“Everyone views their showering space in a different way – it could be the place for ‘me time’, a place for thinking or simply to get some privacy from hectic family life. Our new brochure shows that whatever your lifestyle, we have a solution to suit.”