Ideal Bathrooms in joint initiative

idealIdeal Bathrooms has announced a new initiative as part of its Premium Brand strategy with the launch of a range of three new suites from Villeroy & Boch, available exclusively from Ideal Bathrooms.

‘Essential by Villeroy & Boch’, offers an upper market entry-level collection from the V&B brand to the current V&B dealer network.

Ideal Bathrooms’ commercial director, Danielle Lillis, said: “This is a hugely exciting development. The three V&B suites are ideal for those seeking the highest quality of design and product at affordable price points, with Ideal Bathrooms a strong partner to facilitate this new product.”

The three suites – Tube, Metro and Metro Plus – all feature in a new ‘Essential by Villeroy & Boch’ brochure, available directly from Ideal Bathrooms to V&B showrooms.

Metro is the entry level, offering a suite consisting of a range of items including cloakroom basins, semi-recessed, under-counter and inset basins compatible with V&B furniture, full and semi-pedestals and a comprehensive selection of WC’s including wall mounted, close-coupled and fully back-to-wall. Its design style features sleek lines with slim contours.

Top of the offering is Metro Plus, which reflects similar rounded style to Metro, but with a more chunky appeal. Metro and Metro Plus can be mixed and matched as preferred to bring individual style to this bathroom.

Between the two Metro ranges is Tube, which reflects current market trends in the fashionable London-scene, with its clean lines and flat fronted deep fascia basin collection complementing the slim line cistern WC. Tube basins are available for surface or wall mounting and with full or half pedestal, and WC’s also include wall mounted and back-to-wall models. Tube is suited for use with all V&B furniture.

Another change from V&B’s normal showroom policy will be that ‘Essential by Villeroy & Boch’ suites will be available at two levels of terms; displaying outlets will receivd the higher level to reflect their support of the product.

Premium brand sales director, Rob St Barbe, said: “This is a very exciting development in our Premium Brand strategy. Being able to offer a range under the V&B brand widens our portfolio and at price points to capture volume sales at the quality end of the market.”

‘Essential by V&B’, and all other V&B ranges, are available to V&B contract partners on request through the Ideal Bathrooms contract sales department.

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