Renewable heating manufacturer, NIBE has promoted longstanding employee Robin Adderley to the role of sales and marketing director, in a move to enhance its leadership team and bolster its position in the market.
With a total of 20 years’ experience in the heating and plumbing industry, including almost seven years at NIBE, Robin first joined the company in 2009 as a technical sales engineer, before taking on the role of national sales manager three years ago.
As sales and marketing director, he will head up the company’s eight-strong technical sales team, which spans the length and breadth of the UK. Robin’s new role will also see him developing and executing a high-impact sales and marketing strategy. This will focus on building and maintaining NIBE’s position as a key industry player, and driving sales across its market-leading portfolio of air source, ground source and exhaust air heat pumps, biomass boilers and solar thermal collectors.