Ideal Standard appoints new UK sales director

Steve Breen
Steve Breen
Steve Breen

Ideal Standard has appointmed of Steve Breen as UK sales director.

Steve joins Ideal Standard from Electrolux, where he served as head of kitchen retail & contracts. In his new role with Ideal Standard, Steve will be responsible for the overall UK sales performance and activities, overseeing the development and delivery of a fully integrated category, channel and customer sales strategy.

Dave Barber, Ideal Standard’s managing director, said: “The appointment of Steve Breen as sales director for the UK will strengthen our proposition and enable us to build on the growth and successes that we have been able to generate in 2015, as we continue to successfully execute our plans to deliver unparalleled value and service to our customers.

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