Vaillant consumer advert to screen again this winter

Vaillant’s ‘Why Wait’ consumer advertising campaign is set to appear on the nation’s screens and airwaves this winter.

The TV advert once again emphasises the importance of having an efficient heating system, whether that be a boiler or a heat pump. It will also be supported by a radio and digital campaign, to reach an even larger audience and maximise brand recall.

Alice Woolley, marketing director at Vaillant, said: “There’s still a pressing need to reduce carbon emissions from heating our homes. We understand that heating engineers want to play their part in making this happen – not only for the business opportunities on offer, but also to help make a difference to our planet.

“But there is still a long way to go to raise awareness amongst consumers, to educate them on how they can improve their heating system and make it more energy efficient and therefore more sustainable too.

“By continuing with our Why Wait marketing campaign this winter, we want to reinforce Vaillant as synonymous with energy-efficient and sustainable heating. Our ongoing investment in this campaign proudly supports installers and their businesses, by generating leads for them and making it easier to specify Vaillant’s products on the job.”