Kingspan Environmental is re-branding to focus on the company’s heritage with a clear range identity and naming protocol for stainless steel and copper cylinders
The refreshed branding reflects clear channel priorities for the cylinder and water tank businesses.
The cylinder brands will be Kingspan Albion, providing quality, functionality and reliability for the modern day plumber and Kingspan Range, representing a high performance and high efficiency offer for housebuilders and contractors.
Kingspan Albion will specialise in stainless steel unvented technology, while Kingspan Range will cover both stainless steel and premium copper products for vented and unvented hot water systems.
Both brands will continue to be supported by the company’s unparalleled levels of technical expertise and customer service commitment.
Kingspan Ferham becomes the brand marque for the company’s range of cold water tanks, the perfect partner for vented hot water cylinders, completing the Kingspan stable of premium brands under the banner of Hot Water Energy Storage.
John Sewell, marketing manager for the Wakefield-based manufacturer, believes the new brand identities represent renewed clarity and focus throughout the business from product and range development right through to the national sales capability.
“The rebrand is a good indication of how far the business has come over the last 12 months,” he said. “We have genuinely consolidated our product offer across our target sectors and we have exciting plans for growth in 2016 within a coherent brand context”.
The new branding will be incorporated across all communication materials, including product labelling, from March 1.