MARC calls on merchants to follow new guide

The Manufacturers Association of Radiators and Convectors (MARC) has called upon UK merchants and showrooms to help raise industry standards and eliminate radiator products with over-inflated heat output claims.

Its ‘You are what you Heat’ campaign launched in 2020, represents the importance of having quality CE/UKCA marked radiators for heating systems and homes to be fit and healthy.

As part of the campaign, MARC has now launched its ‘Rules for selling radiators in the UK, Merchants Guide’.

Isaac Occhipinti, head of external affairs at MARC, said: “The role of merchants and showrooms in the supply chain is fundamental to raising standards in the industry and ensuring that only products which comply with EN442 standards are installed in UK homes.

“The effects of having radiators that do not conform- often with overinflated heat output claims- is well known within the industry. False claims leave consumers cold, out of pocket, and with a bitter taste which reflects badly throughout the industry. Merchants and showrooms have a role to play in ensuring that that message gets to the end users- the homeowner.

“MARC members have created a Merchant Guide as an easy reference. It can be shared with sales teams and teamed with our Consumer Guide, published in 2020.

”‘Internally’ Marc has been working across the whole industry to ensure that all companies comply with the Construction Products regulations and that their marketing materials and product performance data are correct.

“The issue of bogus products requires a wide-reaching approach. One guaranteed way that consumers can have product assurance is to look out for MARC membership. All members of MARC must provide proof of product performance (CE/UKCA marking), together with test certificates.”

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