Today, The Kensa Group and Merlin Entertainments will turn the London Eye green as a symbol of the UK’s aspirations for a green and Great Britain, this is being referred to as ‘Green Friday’.
The London Eye is a zero-carbon electric facility and will be turned green using 100% LED lighting creating an iconic symbol of the impact of embracing sustainability. Kensa and Merlin are calling for everyone in society to collaborate to help secure a greener and more positive future.
The Kensa Group has launched a plan to help the UK reach net zero by 2050 through the rapid decarbonisation of heating and cooling with networked heat pumps.
The plan was delivered at the House of Commons on 24 November, to an audience of MPs, government bodies and other individuals, asking them to work together and take action to make Great Britain green.
Dr Matt Trewhella, CEO of The Kensa Group, said: “To become a Green and Great Britain we need to think consciously about all our choices and how they can impact our progress towards net zero and support British-made goods, services and experiences.
“We need to do more to champion green growth which will help boost our economy and create thousands of green jobs right here in Britain.
“Green Friday is a great time for reflection and an opportunity for consumers, businesses and government to question what they are doing to help us on the road to net zero.”
Mike Vallis, divisional director for Midway UK at Merlin Entertainments, added: “We’re delighted to support Kensa’s reception by lighting up the London Eye. Sustainability sits at the heart of what Merlin Entertainments does.
“Our purpose is to deliver memorable experiences to millions of guests worldwide. As we expand our attractions, we recognise that reducing carbon emissions is not only the right thing to do, but it makes total business sense.”