Andy Royle, co-founder and managing director of Leads 2 Trade, has explained why summer is the time to get ahead of boiler season.
Every year, the same pattern emerges. As the weather warms up, demand for boiler enquiries naturally slows and many installers begin looking for ways to keep work flowing.
That’s why at Leads 2 Trade, we always encourage installers to think beyond what’s happening today and prepare for the busy months ahead. Consumer demand for boilers may be lower during the summer, but it won’t stay that way for long. As soon as homeowners begin switching their heating back on moving into September, enquiry levels rise sharply.
Many installers become so busy during autumn and winter that they pause their accounts with us because they simply can’t take on any more work. That creates more opportunities for members who are ready to receive qualified boiler enquiries when demand peaks.
Boilers are rarely a considered purchase. When heating or hot water fails, homeowners need a solution quickly and that urgency often results in strong conversion rates. Summer also brings homeowners who have delayed replacing an ageing boiler after another repair and now have time to shop around before winter arrives.
Planning ahead has always been good business and making sure you are in the strongest position before the seasonal rush will mean you can secure quality boiler work when demand returns.