JTL motivates ahead of apprenticeship week

JTL has set out to inspire learners and employers ahead of this year’s National Apprenticeship Week (7-13 February).

The training provider’s latest campaign focuses on long-term partners JDL and the inspirational story of James, Dominic and Liam who started their JTL apprenticeships 16 years ago and later went on to establish their own successful electrical, plumbing and heating business in 2007.

JDL now employs JTL apprentices of their own and has a workforce of over 50 people.

Cathie Foster, head of marketing and communications at JTL, said: “At JTL, we are proud believers in the value of training and retaining young talent, and apprenticeships are a proven way of rejuvenating the building services engineering sector. Although the hard work and commitment shown by our learners plays a large part in this success, the effectiveness of the apprenticeship scheme would simply not be possible without the support offered by JTL’s employers.

“The success of JDL receiving an employer recognition award at the JTL National Awards 2021 is a real testament to their support and commitment to apprenticeships. We hope by watching JDL’s story, we’ll inspire more employers and learners to begin their own apprenticeship journey and build for a brighter future.”

To watch the inspiring story of James, Dominic and Liam from JDL, visit www.jtltraining.com/begin-build-inspire

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