Ideal Heating has renewed its Principal Sponsorship of West Bromwich Albion for another three-year term, making it one of the longest-standing partners in the club’s history.
The agreement will see the Ideal Heating logo placed on the centre of club shirts for the next three seasons and be prominent via significant branding within the Hawthorns.
Shaun Edwards, chief executive of Ideal Heating, said: “We take our role as principal sponsor very seriously, but we also like to have a good time – which is why we get on so well with West Brom and its fans. Our legendary Boilerman character was born at West Brom three years ago and is now centre stage in all our TV ads and installer materials.”