Ideal Boilers has launched a renewed marketing campaign with 90s boyband Blue.
The 30-second TV ads feature pop stars Antony Costa, Duncan James, Lee Ryan and Simon Webbe, singing their hit tune ‘One Love’ on the driveway of a customer who has fallen in love with her new boiler.
The ads will run across lifestyle channels including Sky and Channel 4.
Jo Shepherd, chief marketing officer for Groupe Atlantic, owners of Ideal Boilers, said: “We were blown away by the success of our first ad campaign with Blue earlier this year. We saw huge spikes in brand awareness, and we’re building on that now by really driving home messaging around the quality and reliability of our boilers, communicated in an entertaining way.
“The aim is to make the job easier for our installer and merchant partners, by driving demand from end-users.”
Ideal has also extended its original two-year sponsorship deal with West Bromwich Albion Football Club to bring back the infamous ‘Boilerman’ mascot for the 2020-21 season.