ADEY has developed its latest superhero campaign to send a message of thanks for being there for their customers in recognition of installers who have kept working through the pandemic.
Showing that “Not all Superheroes wear capes. But they do wear masks”, the #ADEYHero social media campaign encouraged ADEY’s installer community to join in the fun and share their adventures as the hero of the day.
Hundreds of installers have dressed up and even got their children and pets involved to show how they are up for the challenge and ready to help.
All installers getting involved can claim a free ADEY face mask to help them continue to protect the nation’s heating, by visiting www.ADEY.com/ADEY-hero. With the campaign running until the end of March, there is still plenty of time for installers to show off their superhero side.
Claire Miller, marketing director at ADEY, said: “For the past 12 months, installers have been working tirelessly to keep the nation’s heating going and help homeowners in times of distress. The ADEY Superhero campaign is a fun and interactive way of thanking every one of them for their hard work and commitment.”