Following the success of its 2015 and 2016 activity, Vaillant is once again helping installers in their specification by raising awareness of its products among homeowners with its annual Warmth Week campaign.
Set to launch in Edinburgh on ‘Blue Monday’ (January 16), Warmth Week will see Vaillant spread warmth and joy across the UK with its ‘Little Pods of Warmth.’
Visiting some of the UK’s busiest train stations including, Edinburgh Waverly (January 16), Manchester Piccadilly (January 18) and London Waterloo (January 20), the Little Pods of Warmth will offer visitors the chance to experience a personal cocoon of warmth. As well as providing the perfect place to snuggle on a cold day, each pod will feature a control pad, allowing the user to change everything from the lighting to the temperature, to create their own personalised, home away from home.
Vaillant will also be creating the world’s biggest bean bag in Manchester’s Piccadilly Gardens from January 16-20. The giant bean bag will be open to all, and is set to break a World Record.
Housed in its own warming cocoon, the ‘Bean Bag of Warmth’ will provide a programme of free movie showings throughout the week. Vaillant is also giving installers the chance to win a VIP dinner and a movie experience via its twitter feed.
Alice Woolley, marketing director at Vaillant, said: “There are lots of other ways installers can benefit from this year’s Warmth Week. In addition to free movie tickets and a host of competitions, we have a new Little Book of Warmth, which is available for installers to pre-order to help make every job memorable for their customers.”
Those who come along to any of Vaillant’s Warmth Week experiences, can select a warming gift to take home and will be encouraged to share their experiences through social media channels using the hashtag #keepsmiling in a bid to win a host of prizes.
For any homeowner looking for a new heating system if they take advantage of the Warmth Week promotion and have a Vaillant boiler installed using a Vaillant Advance installer they can also claim £100 worth of John Lewis vouchers.*
*Homeowners must claim the vouchers by registering at: www.warmthweek.co.uk, during the period of January 16 to February 16, 2017. Terms and conditions apply.