Polypipe Ventilation, manufacturer of energy saving domestic ventilation systems, has been reborn as Domus Ventilation.
This comprises a move to new premises in South Wales, new management and customer services teams, an expanded sales network, and new branding and identity.
Before being purchased by the Polypipe Group in 1998, Domus was a company name synonymous with quality ventilation ducting for the domestic and light commercial markets. The Domus name lived on as a brand for Polypipe’s ducting products, while other product lines were developed with their own distinct branding. With the first stage completed in a major re-evaluation and restructuring of the company, the decision has been made to relaunch the company under the new name of Domus Ventilation.
Sales director, Stephen Smith, said: “Following extensive research, we have come to understand the genuine value of the Domus name. It is well known and directly associated with many positive attributes in the domestic ventilation sector. This includes quality product, which suits the direction we are taking for new products and services moving forward. These are exciting times for the newly emerged company, Domus Ventilation, and we have invested considerably in its future.”
The first stage in the creation of Domus Ventilation has included a move of all staff and manufacturing to modern premises in Caerphilly, South Wales. The advanced manufacturing facilities include 10,891m2 of manufacturing area which houses state-of-the-art machinery, capable of lights-out operation for maximum efficiency.
The new, purpose built Domus Ventilation offices are home to sophisticated training facilities, a fully staffed customer service team and a new management team.
A key part of the launch of Domus Ventilation has been a new logo and corporate identity. This branding has already been used across a new Domus Ventilation product catalogue and will be shortly applied to a new website.