Although many find that word of mouth is the most effective way to reach new customers, it’s still important to market your business to maintain and expand its client base. Tina Simpson, marketing director at Triton Showers, explains how simply showcasing your work can often prove more beneficial than traditional solutions.
As well as being a proven marketing tool, social media provides even more ways to associate and keep in touch with the industry. Nowadays, most trade bodies and manufacturers have their own social profiles to interact with installers and the public alike. In most cases, if you tweet them a picture of how you’ve fitted their product they might even repost it, further promoting you to a wider audience.
Platforms such as Twitter and LinkedIn allow you to connect directly with like-minded individuals and boost your search engine rankings so always include your location and area of expertise in the profile.
By regularly using hashtags such as #plumbing and #tradetalk within any posts, you can join in conversations regarding the latest sector news, product updates and also gain insight, which shows a vested interest in keeping up to date. Hashtags such as #bizhour also give an opportunity to promote yourself further.
For a customer to see that you take the time to understand the latest legislative developments will deliver added assurance that they will receive excellent service from a trusted professional.
Becoming a member of a trade body requires an investment of time to ensure you agree to adhere to their codes of practice and meet all of their requirements. Similarly, if you have undertaken additional training or have further qualifications above those required, it’s crucial to make this known through your online profiles or website.
Logos such as NICEIC are well recognised by consumers and provide added peace of mind, so add these to your pages and any offline materials such as business cards or paper invoices.
Triton offer regular training sessions to ensure its installers are always in the know about its latest products. To find out more, visit: tritonshowers.co.uk. Connect with Triton on Twitter at: @TritonShowers, or follow us on Facebook by searching for: ‘TritonShowers’.