RWC launches new website to enhance user experience

RWC, the world’s largest push-fit plumbing and heating specialist, launched the first of a collection of new EMEA websites on March 10th 2022 to unite their family of brands with a consistent and bold visual identity. Reflecting the group’s corporate branding, while significantly enhancing user experience, the first website to be launched will be home to RWC’s JG Speedfit, JG Underfloor and John Guest brands. And with John Guest being the push-fit pioneer in industries such as compressed air, telecoms, automotive, dinks dispense, OEM and plumbing and heating, the new website is to be the go to place for users from a diverse range of sectors.

Born out of the desire to challenge convention and continuously pioneer, RWC’s family of brands help make lives easier, safer, and more efficient for installers and contractors, architects and specifiers, as well as OEM engineers, distribution partners and homeowners. And with this ethos in mind, the company’s new and improved websites ecosystem is aimed at offering a much friendlier visual and functional experience.

“We are excited to unite our family of brands under one collective identity, while adding a whole new range of functionalities for our web visitors at the same time,” said Marketing Director John Kerr.

“The redesign offers a much clearer navigation, making it easier to find products and get quick access to detailed technical information, while the website’s enhanced responsiveness makes it particularly user-friendly to view on a mobile device. And just like our products, this launch enables us to continue our company’s ethos of making lives easier and more efficient across our online presence.”

Customers looking to specify or install JG Speedfit, JG Underfloor and John Guest products, will find the enhanced search capabilities of the new website helpful, while the improved resources centre will give access to useful content, such as detailed product listings, technical data sheets, installation videos, product guides, brochures and more.