Mark Vitow has announced the formation of a strategic partnership with Siroflex for the exclusive supply of the OB1 range of multi-surface construction adhesive and sealant products to its network of independent UK plumbing and heating merchants.
Mark Vitow has been a supplier of plumbing and allied products for more than three decades, offering next day delivery on various brands, according to a statement. The company supplies more than 2,500 independent merchant branches.
Marty McAleenan, OB1 business development manager, said: “Since the launch of OB1 in January 2020 it has become the fastest growing hybrid brand in the UK. We have decided to enhance and focus our approach to the independent plumbing and heating sector.
“Mark Vitow are a superb business – widely recognised, highly regarded, progressive and ambitious – and we are thrilled to be opening this new chapter with them by our side.”
As a part of the new arrangement, Mark Vitow will have access to OB1 Diamond, which Marty described as “an absolutely ground-breaking clear hybrid system.” The product is benchmarked across Europe, and Marty stated that there’s “no other clear hybrid system with this level of performance and stability.”
James Cranham, Mark Vitow’s commercial director, added: “We at Mark Vitow champion strategic distribution partnerships, and we have a long-standing track record of building and growing exclusive brands into the Plumbing and Heating sector.
“The OB1-Mark Vitow partnership is both innovative and forward-thinking, with a focused strategy to deliver exceptional brand growth, whilst delivering a market-leading proposition to the customer.”
Mark Vitow Ltd and OB1 are exhibiting together on Stand H70 at Installer Show in Birmingham from 27 to 29 June at the NEC Birmingham.