JOYOU – the new online brand from the GROHE Group – is making its debut at ISH (March 10 – 14) where it will unveil its global portfolio of products.
Highlights on display, in the Forum Hall, include six full bathroom suites, its dedicated accessories, 12 tap and shower collections and a range of water-saving taps that will transform the UK market.
David Doust, general manager of JOYOU UK, believes showcasing JOYOU’s range of products at ISH is the next stage in the GROHE Group’s plans to create a global bathroom brand.
“We are all very excited about the JOYOU brand. We make our products backed by the GROHE Group’s engineering expertise and sell them in our online store. That means no middle-men, just everyday low prices that are up to 70% below the high street.
“In addition to our Aqualogic three-in-one kettle tap, we are very excited about our new range of water saving taps. UK consumers are very ecologically aware and won’t find anything to compare at our price point.”
JOYOU products – which range from waterfall taps and showers to designer furniture and chrome accessories – come with a five-year guarantee, a no-quibble returns policy and a promise of next-day delivery.
The JOYOU UK online store – www.joyou.co.uk – was launched a year ago and already the sales targets set by the GROHE Group have been surpassed. Every week new bathroom and kitchen products are added to the range and the pipeline of new launches is packed with more new designs.
“Our vision for the future of JOYOU is very exciting. We want to see customers buying bathrooms on their laptops, tablets and smartphones. We want to make the experience of buying a dream bathroom as simple and enjoyable as possible.”
The development of the UK web store is the first step in JOYOU International’s plan to expand its direct-to-market proposition in a wide range of other territories.
Gerry Mulvin, CEO of JOYOU International, said:
“The idea behind the brand is simple. We use GROHE’s engineering methods in our own factories to make products that we sell direct to the trade and end consumer.”