ElectricalDirect launches new ‘always switched on’ campaign

ElectricalDirect is powering into 2022 with a new brand campaign. Under the headline, ‘Always Switched On’, the company will be supercharging its activity with a multi-channel advertising campaign that will include, radio, PR, social media and more that highlight the specialist supplier’s fantastic reasons to shop and ‘trusted to deliver’ company promise.

As a retailer unconstrained by store opening times and ‘always switched on’, ElectricalDirect is launching a schedule of exciting activity that raises awareness of the benefits trade professionals experience when shopping with the online specialist.

On the campaign, Dominick Sandford, managing director at ElectricalDirect, said: “We are really excited to launch our new brand campaign that emphasises all the things that set us apart: 24-7 access to thousands of electrical goods to ‘pick and fuse from’, competitive prices and delivery any ‘switch’ way you like! Including next day and Sunday deliveries, as well as Click & Collect to 6,500 local shops and same day delivery to postcodes in selected areas of London and the East of England.”