Ideal Standard to invest over £1million in new consumer cashback promotion

idealAs part of its strategy to connect its brand with the consumer, provider of bathroom solutions, Ideal Standard, is launching a cash back promotion, aimed at generating consumer interest and driving footfall into its independent showroom network.

A cash back payment of up to £500 will be made directly to the consumer by Ideal Standard in exchange for them purchasing any Ideal Standard products across the Essentials or Interiors ranges.

The minimum spend levels are:

• On purchases of Ideal Standard products between the values of £1,000 (including VAT) to £2,500 (including VAT) – a consumer will receive ten per cent cashback

• On any purchase of Ideal Standard products in excess of £2,500 (including VAT), a consumer will receive a fixed amount of £500 cash back.

The eligible purchase period will run from February 2 until April 13, 2015. Consumers have to complete a claim form and send it, along with an itemised VAT invoice, to Ideal Standard’s head office before the April 30, 2015, to qualify.

Clare Surplice, retail channel manager at Ideal Standard, said:

“As bathrooms are a big investment, we are looking to reward consumers for purchasing our products by offering them an additional benefit, and something that could help with those finishing touches like tiles or accessories.

“We have a comprehensive network of independent showrooms who not only display our product, but who can help the consumer by offering advice, at every point of their journey when buying an Ideal Standard bathroom – consumers can even find a local IdealPRO installer if this isn’t part of their retailer service.”

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