Simpro has appointed Rachel Truair as the company’s new CMO.
Rachel has driven global marketing for Fortune 100 companies and ‘high-growth’ startups, including Adobe, Magento, Confluent and Oracle, Simpro have said. She has also led multiple organisations through ‘successful exits’ in both IPOs and acquisitions. Most recently, Rachel was CMO at Cart.com.
Rachel said: “I’m beyond excited to join Simpro at a crucial time in their, and my own, growth. I have a long-held belief that organisations need leaders who can both blaze trails and lay bricks.
“I will do both at Simpro, helping grow Simpro’s business so that trade service companies all over the world can improve their own internal structures and technology.”
Gary Specter, CEO of Simpro, added: “Simpro is already a category leader for trade service businesses, and my vision for the company is to continue to expand our reach worldwide. In order to do so, I need leaders that not only share that vision, but that can execute on it.
“I have worked with Rachel previously, and I know the passion and expertise she brings everyday. I couldn’t ask for a better marketer and storyteller to help us realise Simpro’s full potential.”