Sanctuary Bathrooms has targeted expansion online after recruiting the company’s first ever digital marketing manager.
The Leeds-based company has seen its online revenues increase 84% over the last two years, it said.
The family-owned business has recruited Mark Fullilove, a former digital PR campaign manager at Search Laboratory, to head up and lead its in-house digital marketing.
He said: “Sanctuary Bathrooms is already a trusted name online in what is a hugely competitive sector, as well as having a strong regional presence. However, the company does not want to stand still and to do that it needs to take that next leap to become a nationally recognisable household name while staying true to its personal, family-friendly and personalised customer-focused roots.
“Digital is becoming an increasingly significant area and it is vital the business invests in this. Having worked with the brand, I know both the strengths and areas we need to target. With more people switching on to digital, social media and online shopping, we must look at improving the user experience and expanding our channel activities. This also needs to feed into every single touchpoint across the business to create a joined-up strategy that enables better decision-making, better strategic investment as well as delivering a first-class customer experience and revenue growth.”