GROHE UK has appointed David Nicholls as its new leader, UK & Ireland, LIXIL Europe, and Kate Hirst as its new leader, Commercial B2B UK, LIXIL Europe.
David has worked in senior leadership roles, supplying product and service solutions within the Built Environment.
He said: “I am proud to be joining GROHE at an exciting time for the UK & Ireland business. Fresh off the back of a strong activation at ISH 2025 in Frankfurt, and with an ambitious multi-channel road map for the year ahead, I will be focusing on supporting the brand’s vision to deliver a customer-first strategy. Having worked in the commercial interiors and retail sectors for more than 30 years, I feel very lucky to work with a brand that so confidently leads when it comes to product innovation.”
In her new role, GROHE UK said Kate will steer the strategy across multiple sales channels. Kate previously worked for Lecico Bathrooms in a senior, customer focused-leadership role. She was responsible for growing the business through developing segmented sales, marketing and product strategies.
According to the business, the leadership announcements come at a key time for GROHE which has several channel-relevant activations coming up in 2025. This includes presence at InstallerSHOW next month, Screwfix Live in September and HIX in November. It also follows the launch of the brand’s first UK Design Hub at Islington’s Business Design Centre.