Aqualisa has promoted Kate Lovell to head of marketing, with the responsibility of defining the company’s marketing and brand strategy, with a particular emphasis on digital initiatives and campaigns.
With more than 18 years’ marketing experience in both domestic and international markets, Kate started her career at AXA PPP Healthcare, where she progressed from international marketing controller to overseas partner marketing manager. She then held senior commercial marketing roles at several high-profile organisations including Domestic & General, Bupa UK and C-suite mentoring company, Merryck & Co.
Kate joined Aqualisa in January 2020 as digital marketing manager, spearheading the design and development of the company’s new website, and introducing a digital platform dedicated to supporting and engaging with trade customers and partners. She will be reporting to product marketing director Mike Simpson.
In her new position, she will head up a team of marketing professionals with responsibility for all disciplines including channel marketing, commercialisation, digital marketing, data management, public relations and both B2B and B2C communications. A new social media and content strategy will be implemented to drive engagement and awareness of the brand and products.
She commented: “We have many ambitious launches and projects planned over the next three years, which we will support with strong campaigns and messaging across all channels. I am looking forward to enhancing the marketing efforts behind our innovative smart showers range.”