Williams launched its 50th Trade Counter, on the Crown Trade Park in West Drayton, on 30 January.
Branch manager Lee Townsend and his team welcomed local tradespeople in with special offers, goody bags full to the brim and lots of exciting prize giveaways.
Founded in May 1972, Williams is celebrating 50 years of supplying plumbing and heating essentials and has been rapidly expanding in the last few years, with West Drayton following hot on the heels of openings in Cambridge, Minworth, Coventry, Oxford, Smethwick and Cheltenham in the last 12 months.
The West Drayton Trade Counter is open Monday to Friday from 7am to 5pm, making it easy for customers to pop in around jobs or, if supplies are needed on site, Lee and his team provide a free same day delivery service to the local area.
Patrick Skilton, commercial director, said: “We’re very proud to have opened our 50th Trade Counter, and our eighth London branch, giving our loyal and new customer base another highly experienced team to support them.”