UK adults unwilling to pay heat pump costs, research finds

heat pump
Mike Foster, CEO of EUA

New research has suggested that a high number of adults in the UK are unwilling to pay the sums required to decarbonise their homes with a heat pump.

The YouGov polling, undertaken for Energy and Utilities Alliance (EUA), revealed that 4% of respondents were willing to pay more than £5,000 to have a low carbon heating system installed in their home.

According to DESNZ, the average installation cost of a heat pump under the Boiler Upgrade Scheme (BUS) is £13,000. Even if households received the £7,500 BUS subsidy, they would still need to find an average of £5,500 themselves to fit a heat pump.

A statement said DESNZ’s preferred route to decarbonisation of UK homes is with a heat pump and the recent spending review announced that the BUS would grow over the next four years.

Mike Foster, CEO of EUA, said: “Heat pumps have a role to play in decarbonising UK homes, especially for the relatively well-off. For the vast majority of households, they simply are unwilling to spend the sums needed to fit them. Something needs to change, we need a new plan.

“When we asked the same question last year, we got the same result. And I make this prediction now, when we ask the same question next year we will get the same answer again.

“According to the polling, UK consumers are supportive of the UK’s ambition to achieve net zero emissions by 2050, with 65% saying it was important (against 27% saying it was not important); down slightly from last year (69% to 21%), but they are unwilling to stump up the sums of money that Whitehall expects. It’s time to consider a new plan or risk further erosion of support for net zero.

“As a trade body we are technology agnostic; our members will supply what the consumer wants.  But if year after year they signal an unwillingness to spend the sums needed for a heat pump, then other technologies are going to be needed to get to net zero.

“Apart from the high initial cost for fitting a heat pump, consumers using a standard tariff face higher running bills than a gas boiler, too. It should not be a surprise to find that asking consumers to pay more for the same service – heating a home – is not a popular option. Something needs to change.”

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