Toolstation has launched its new Tools and More brand strategy with a sharp TV spot airing on 13th March.
The campaign, which includes TV, online video, radio, outdoor and digital advertising, launches with a 30-second TV spot showing a plumber arriving at a call out to an ordinary looking house. He is shown to the bathroom, where there is a leaky wall-to-wall aquarium housing a great white shark. The voiceover comments, “It’s a good job we do more than just tools”, as the plumber is swiftly equipped with everything he needs for the job.
The brand strategy pays tribute to tradespeople and their years of experience and skill which enables them to expect the unexpected.
James Mackenzie, managing director of Toolstation, said: “Our new brand strategy aims to celebrate the nation’s tradespeople and highlights our mission to help empower them every day. Keeping “Tools and More” at the centre of our light-hearted TV ad launch gets across our core promise to our customers – that in any unexpected situation, Toolstation has their back.”
John Quarrey, chief executive officer of the krow Group, said: “We all recognise that sense of relief when a professional tradesperson arrives to sort out a problem and gets it done faster than trying it ourselves. Their talent deserves celebration, as does the role Toolstation plays in making these miraculous repairs happen, which makes us really delighted to release this work into the world.”