Toolstation has launched an initiative aimed at those affected by the mental health crisis in the construction industry.
Its mental health awareness campaign is designed to help equip tradespeople with the tools they need to look after their mental health.
The move comes as research commissioned by Toolstation through its On The Tools network shows 72% of those who work in the construction industry feel there isn’t enough being done in the sector to address mental health.
The survey also shows that a shocking 52% of those working in the industry have experienced suicidal thoughts, while 23% of those know someone in the sector who has attempted suicide.
The findings also showed that 45% don’t feel comfortable talking about mental health problems at work.
When it comes to what can be done, 56% felt there could be more honest conversations around mental health, while 44% think there should be better access to professional help or treatment.
Toolstation has worked with Ocean Outdoor to create a giant billboard offering immediate support to tradespeople to help overcome their worries and mental health issues. It means tradespeople can privately live chat with a trained expert from the Lighthouse Club charity via a QR code.
‘The World’s Most Supportive Poster’ is positioned opposite Ocean Outdoor’s Liverpool Media Wall, positioned opposite a construction site and Liverpool Lime Street station.
Greg Richardson, head of marketing at Toolstation, said: “Our research shows that there’s a mental health crisis in the construction industry with almost one in five knowing someone that has attempted to take their own life. Work in the sector is often characterised by limited term contracts and long unsociable hours, away from family. Those who work for smaller organisations or are sole traders in the construction industry might not have easy access to mental health support, so this campaign is an important step in raising awareness that everyone in the industry can quickly talk with someone who can help.”