Stelrad reports steady growth in market share

Chris Harvey

Radiators manufacturer and supplier Stelrad has gained market share amid a reported overall sector decline this year.

The radiator market has reduced every month up until June 2019, but Stelrad’s market share was up 2.5% at 50% for all radiators year-on-year. Steel panel sales were up 11% year on year, giving Stelrad 62% of sales in June, it reported during a media event at Sandown Racecourse this week.

Stelrad’s share of the towel rail market was up 2% year on year to around 13% of the market in total but in June this was up to 15%, whilst decorative radiator sales were at 16% year on year in June – a 6% rise in market share for Stelrad.

Chris Harvey, head of marketing for Stelrad, said: “What we have is a reducing market currently, which we see picking up before the end of the year as new build starts increase across the UK. Brexit is having an effect in the HVAC sector across the board and the radiator marketplace cannot escape the uncertainties that it brings.

“But whilst it seems to be having a specific effect on the social housing marketplace, replacement radiators market is still buoyant and going well for us as a business. So, we would read into that that most people are staying put and not moving house in the current climate, which you can understand in the context of what is happening politically in the UK.

Stelrad has launched an installer loyalty programme and, after a slow start, seen sign ups increasing month on month.

We’ve put investment into our quotation team and customer service team which has paid huge dividends, with customers gaining confidence in what we do and how we operate for them, building trust with merchants and specifiers – providing a speedy and accurate service that they appreciate,” he added.

The company has between 300,000 and 400,000 radiators in stock at any one time, and able to meet orders within 72 hours.