Polypipe Building Services (PBS) has appointed Simon Russell as its UK sales and marketing director.
According to a company statement, Simon’s promotion will support Genuit Group’s wider business aim to create clearer, customer-focused divisions and enhance collaboration. In his new role, Simon said he aims to continue to enhance the company’s service, guidance and partnership offering for the wider industry.
The statement added that he’s committed to improving collaboration between the sales and marketing departments for better alignment on product development, operations and technical services.
Simon said: “Working as one unified team is essential for marketing and sales. Both departments are integral to supporting Polypipe Building Services’ strategy, and they share the same objectives and support the same sales pipeline. We take a closed-loop approach, with marketing supporting sales through meaningful customer engagement, a clear value proposition for our brand and targeted market insights that inform product development.”
Simon has been with PBS for over two years. In his previous role as regional sales director the statement said he drove revenue growth through effective market analysis and execution of sales strategies. He implemented cross-functional collaboration across marketing, operations and the wider leadership team.
His appointment follows a wider leadership restructure within Genuit. Alongside Tom Murray’s appointment as managing director of Polypipe Building Services, Andy Cullum, formerly managing director of PBS, has taken on the new role of managing director of the Commercial Buildings Segment within Genuit’s Water Division.