New brand structure for Roxor Group

Dave Cullen

Leading bathroom manufacturer and supplier Roxor Group has simplified its structure to present “a more logical and intuitive hierarchy to its wide and growing customer base”.

Under the Roxor Group parent brand, five sub brands will form Roxor Group branding, including Asquiths, Bayswater, Hudson Reed, BC Designs and nuie.

Dave Cullen, CEO of Roxor Group, said: “Roxor Group is enjoying significant growth across all of its brands, bucking the trend in what is seen by many as a stagnant period for the economy. The new simplified structure helps give each brand its own identity, with a clearly defined link to the parent group and the resources and values that it represents.

“Roxor Group has decades of manufacturing experience, such that most of its products can boast of being ‘Made in Britain’ or at least in our wholly owned factories overseas. As a manufacturer and distributor, Roxor Group is also in the enviable position of being in full control of its supply chain, able to react rapidly to market trends as well as bring innovation and creativity more readily to the market. With our brands all now being a part of the Roxor Group, we are better able to communicate all these advantages, and which do make a positive difference to both retailers and their customers.”

A new website, www.roxorgroup.com, has also been launched.

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