Mira extends partnership with Cheltenham Town for two more years

Cheltenham Town have been celebrating the signing of Kohler Mira Ltd, best known locally for the MIRA Showers brand, for a two-year sponsorship extension to continue as the front of the shirt sponsors at the club.

The new agreement sees Mira extend its sponsorship into what will be 14 continuous years as the title sponsor of the Robins, having first sponsored the club’s shirt in 2008.

It will continue to sponsor the home and away shirts worn by the team in Sky Bet League Two and cup competitions until the end of the 2021/22 season.

Mira’s Cheltenham site is round the corner from the Robins stadium employs over 700 people.

In a vote conducted by members of staff, Ryan Broom was recently announced as the Mira Showers Player of the Season in the club’s 2019/20 End of Season Awards.

Paul Bence, commercial director at Cheltenham Town said: “Our excellent relationship with Mira means we have been working together now for 12 years and we are delighted that they have extended our partnership again for another two years.

“It is fantastic for us as a football club to be able to work so closely together with a company that employs hundreds of local people and who boast such a strong reputation in their industry.

“We are looking forward to continuing to share resources with Mira and continuing the excellent relationship that the two organisations have.”

Craig Baker, managing director at Kohler Mira, added: “We have built a strong relationship with Cheltenham Town over the last 12 years and we are delighted to be able to extend our sponsorship of the club for a further two years. As a local business we have always been passionate about giving back to the local community and with both organisations having been at the heart of Cheltenham for so many years, we look forward to continuing to strengthen our ties and supporting the club.”