Following an urgent call to action from the Water Demand Reduction Group, Methven is urging businesses to act now to reduce water across the UK to protect valuable reserves.
A letter published by the chair of the independent group, Nicci Russell, has called on government, regulators and water companies to ensure enough water is available in the future for the environment, people and businesses.
As part of this action, Methven encouraged businesses to act now to help tackle the growing water deficit and get ahead of the anticipated net-zero targets for water.
Martin Walker, CEO for Methven, said: “For years businesses and the government have focused on a move to net-zero in regard to greenhouse gas emissions but little is understood about the very real crisis around water shortages.
“It was recently predicted that there will be a 40% shortfall in freshwater resources by 2030 due to growing populations and climate change. However, targets around water efficiency still do not go far enough as Nicci outlined in her recent letter.”
In her call to action, Nicci urged the government to consider its net-zero retrofit strategy for homes and other buildings, which offers the opportunity to achieve further, very cost-effective, reductions in both energy and water use.