Methven called on the bathroom industry to encourage consumers to make water-saving an essential part of their daily lifestyles during Water Saving Week earlier this month.
Returning for its 8th year, a statement said that the focus of the campaign for 2024 was how small water-saving habits when incorporated into daily routines can make a big impact on water conservation.
According to Waterwise, showers, toilets, baths, and bathroom sinks consume 68% of household water. Waterwise has also emphasised the significance of climate change as a threat to the water supply, especially as the population expands.
Emma Foster, head of marketing and product at Methven, said: “Deciding where to start when it comes to selecting the right bathroom fixtures can be daunting, given the number of products available on the market.
“As manufacturers, it is our responsibility to present user benefits, including daily water-saving advantages, in an easily understandable format.
“Beyond purchasing decisions, it is also crucial, as a company in the bathroom industry, to equip consumers with the necessary tools to make informed choices about their next product purchase.
“For example, our water and energy savings calculator allows users to input their shower usage and get an indication of how much water they can save by switching to a handset or shower with a lower flow rate.
“From a brand perspective, we are also committed to designing products that use less water without compromised performance.
“We can help consumers reduce carbon emissions by 800kg, resulting in savings of over £550 on household bills and lowering water consumption by up to 91,000 litres per year simply by switching to a Kiri low flow shower head from a conventional head which can use 15 litres per minute.”
“Our new Avoca range, includes a basin mixer with cold start technology which means the boiler remains disengaged until purposefully instructed to do so by the user to help save energy. It is also optimised to operate at 4 litres per minute.
“Other products in the range include thermostatic bath shower mixers and a cool touch bar shower featuring Satinjet showering technology which creates optimum water droplet size and pressure, with over 300,000 droplets per second. Satinjet operates at 8 litres per minute and Satinjet low flow at 5.5 litres per minute.
“Other examples include our unique halo design of the Aio S shower head which is optimised to operate at just 5.7 litres per minute and is available in a chrome or matte black finish.”