Kartell UK acquires Vogue (UK) and UK Bespoke Products

Kartell UK, a supplier of heating and bathroom products to the independent merchant and showroom sector, has made a multi-million-pound acquisition of Vogue.

Headquartered in Willenhall, West Midlands, heated towel rail manufacturer Vogue has traded for more than 30 years, a statement said. The Vogue (UK) and UK Bespoke Products units employ more than 80 people, delivering more than £14m in annual sales.

Kartell’s investment in Vogue will support further growth in both the UK and internationally, it said. As part of the deal, Vogue will continue to operate as a standalone business within the Kartell group under the guidance of the existing management team, with on-going integration and leadership support from founders Ray Tunks and Rob Kelley.

Alex Norford, CEO of Kartell, said: “The acquisition of Vogue represents a clear and strategic step in our growth strategy and further establishes our position at the forefront of the UK radiator and bathroom sector. When the opportunity to partner with the team at Vogue arose we immediately identified the strategic fit this acquisition represents and we are delighted to announce the deal. Everyone at Kartell is excited about working with Ray, Rob and the team at Vogue to address the multiple market opportunities in the UK, Europe and International export markets. Our shared focus of best-in-class quality and service will bring added value to all of the group’s customers and stakeholders.”

Ray Tunks, co-founder of Vogue, said: “Vogue is something I am very proud of and has a renowned history which has been developed by a highly skilled and knowledgeable workforce over the last 30 years. In this post-pandemic environment, I am confident the investment from Alex and Kartell will enable future growth and secure an exciting future for Vogue, all its staff and the Kartell Group.”

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