‘Installers are well placed to take the lead and guide consumers to make more informed choices about the bathroom products they choose’ was a key message to come from the first Water Matters virtual conference.
The conference, hosted last month, was attended by an international audience of over 150 delegates.
Yvonne Orgill, chief executive officer of UWLA, said: “There was clear agreement from our contributors that the world is changing and the environmental impact of how we use water in the home is increasingly important. All agreed that collectively, we can take the lead, and be proactive today to protect the water supply for future generations.
“Our panel discussion included an architect and a manufacturer that both supported the Unified Water Label (UWL) as a smart tool, with presentations from two major international and European retailers, confirming their commitment to promote the label.
“Our guest speaker Ben Keene spoke passionately about how best to engage the consumer in the Water is Life message, offering a fresh approach that focused on making them feel good about playing their part.
“Those in the supply chain that have a direct interface with the consumer, such as installers, have a unique opportunity to take up this challenge and influence and educate consumers on the options available. They are well placed to promote products that are UWL registered and advise on the performance aspects, reassuring consumers that water saving does not mean reduced performance. Installers can also help with any compatibility issues, helping consumers make the right choices for their water systems and lifestyle.”