Ideal Boilers is to rebrand as Ideal Heating to future-proof the positioning of its increasingly diverse range of products and solutions.
A statement said the brand has offered cylinders and controls with boilers for several years. The rebrand was designed to communicate Ideal’s total heating system offering, with further expansion into low carbon technologies planned for the coming months.
Chief marketing officer at Ideal Heating, Jo Shepherd, said: “We’re keen to dispel any misconceptions that could come with our name – for years we’ve offered so much more than just boilers, and there’s more exciting innovation to come.
“Our ambition is to be the number one choice for installers, consumers and businesses when selecting a heating and hot water system.
“We believe that having a more holistic, future-focussed brand will help us achieve that, supported by an industry-leading product range, compelling installer incentives and the creative marketing activity we’ve become famous for.”
The Ideal Heating logo now has a green dot on the ‘i’ in place of the previous red one, to reinforce the association between Ideal Heating and a more sustainable future, the company added.
Ideal’s parent company Groupe Atlantic has been the French market leader in heat pumps for more than 15 years, and will work closely with a newly formed Environmental Division in the UK and Ireland.