IBMG launches first private-label product line under ProRange name


IBMG has announced its first foray into private-label products with the launch of its ProRange product line. It is the first product to launch under the brand is underfloor heating (UFH).

Designed for the trade installer, IBMG’s ProRange UFH includes a two-year guarantee on manifolds, pumps, controls, mixing valves and a 50-year guarantee on pipes. This is available throughout IBMG’s 46 plumbing branch network, to include Total Plumbing Supplies, Grant & Stone, RGB, Sussex Plumbing Suppliers, DW Burns among others, with all branches also providing a free design service and 24-hour turnaround on quotations.

Ian Kenny, of IBMG, said: “We are delighted to launch our first private-label product providing our customers with increased choice.

“We’ve been at the coalface of product supplies for decades so we know what installers want and we know what makes a product ‘great’, so launching our own-brand range, is a logical step for us. Our customers know they can rely on us for advice, service and support and as a result they are confident that our ProRange products will be of high quality.

“Installer feedback on ProRange UFH has been very positive so far.”

IBMG stated that it will be adding to its ProRange line over the coming year, with the intention to provide a comprehensive product range to installers.

Compared to traditional radiators, IBMG said that ProRange UFH provides homeowners with more efficient heating. Generally running at around 45°C, as opposed to 80°C used in radiator systems, ProRange UFH saves on energy and running costs, especially when used with a renewable heat source, the company added.

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