GROHE lines up digital platform

Next month the German-based LIXIL EMENA will launch a digital platform enabling visitors to experience the GROHE brand and products virtually.

The platform will launch on Tuesday 16th March 2021, with dedicated events tailored to GROHE partners.

“Whether a trade customer wants to know which global trends are impacting the sanitary business, an installer is looking for how-to videos to make their working day easier, an architect is seeking inspiration on the latest design trends, or a consumer is searching for state-of-the-art product innovations to make their dream bathroom a reality – GROHE X allows everyone to explore the world of GROHE.

“Alongside uniting thought-provoking and entertaining stories in one place, GROHE X brings the world closer together, offering a platform that can facilitate engaging exchange and support from the brand’s experts. Now that opportunities for face-to-face meetings are limited, GROHE X provides the perfect environment for collaborating and sharing ideas – the new place to meet in the digital world,” a company statement said.

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