GROHE continues as shower partner for virtual Tough Mudders

GROHE is set to return as the official shower partner for Tough Mudder 2020 following its #ShowerOfChampions campaign last year.

In the wake of COVID-19, the remainder of 2020 will see participants tackle Tough Mudder as a monthly virtual fitness adventure to complete in their own back garden.

Last year, GROHE took over the iconic Augustus Gloop obstacle and invited participants to rinse off at the GROHE #ShowerOfChampions photo wall. This year’s Tough Mudder challenges will feature a dedicated GROHE activity each month, including “a sit-up challenge with the added twist of being simultaneously soaked with water”. Challengers were encouraged to capture and share their efforts and accomplishments on social media using the hashtag #showerofchampions.

Each month, GROHE will reward the challengers with prizes to freshen up the kitchen and bathroom.

“Last year, GROHE was the first ever kitchen and bathroom brand to partner with Tough Mudder and we were over the moon with the results, from the engagement with our products and team at the events to the engagement with our hashtag #showerofchampions on social media,” said Ebru Bircan, marketing activation manager at GROHE UK. “For us, this sponsorship is about being affiliated with the passionate and hardworking ethos of both Tough Mudder and the driven, adventure-seeking participants who take part. Although COVID-19 has meant that this year’s events will look a little different, the Tough Mudder team have worked tirelessly with our support to ensure that the participants will not be disappointed by what’s in store.”