Expanding success

Each location is a purpose-built development
Each location is a purpose-built development
Each location is a purpose-built development
Each location is a purpose-built development

Recent branch openings in Kilmarnock and Newton Abbott continue the ongoing expansion of Graham Plumbers’ Merchant, which has seen investment in 34 new branches in the last three years.

With an average of one new branch or relocation per month, each new location is a purpose-built development. Designed with customer service in mind, Graham has focused on optimising layout and good quality lighting, to provide a more compelling environment for customers.

Crucial to the strategy is co-locating with a sister brand, with all of the new branches now alongside Jewson or CTD branches.

Ian Kenny, marketing director, said: “We are expanding tactically, within areas where we see the biggest potential and to increase our geographic base in areas where we have had limited coverage to date, such as Cornwall and Devon.

“A fifth of our branches are currently in the process of updates with plans in place to continue the expansion at the same rate over the next three years.”

The latest developments in the programme are well under way: Bury St Edmonds branch is in the process of relocating and should open later this month, while a brand-new branch is set to open in Staines in May.