Duftons Plumbing & Heating Supplies has extended its affiliation with Leeds United Football Club as the club moves into the Premier League next season.
The 2020/21 Premier League season will see Duftons enter their fourth season as a Leeds United Business Club partner after committing to the relationship for a further three years.
The Business Club partnership, operated by Eleven Sports Media, provides Duftons with a cutting-edge digital platform through which to promote their services to tens of thousands of potential customers every season.
Duftons’ managing director Nigel Fowler said: “There has never been a better time to be associated with Leeds United – both from a business perspective and as a fan. Having supported the club since the age of four, I’ve seen it all. Promotion back to the Premier League is incredibly exciting and we’re delighted to be a part of Leeds United’s journey. Football has proved to be incredibly resilient in the face of recent challenges and we see it as a really effective platform through which to reach our audience.”
Duftons has also opened a new branch in Bradford to grow its network to nine depots, providing specialist plumbing and heating supplies to trade customers across the West Yorkshire region.
Over the past three seasons, the company has seen its message delivered to more than 2.1 million cumulative fans at Elland Road.