The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) will be continuing its sponsorship of Charlton Athletic Women’s Football Club for the 2020/21 season, which will coincide with the launch of a new digital strategy for the Women’s Championship side.
BiKBBI’s sponsorship of Charlton Athletic Women began in 2018 and despite the challenges faced by many businesses this year, the government sanctioned organisation is keen to maintain its support for both the club and women’s football in general.
Speaking on behalf of the organisation, CEO Damian Walters said: “The continued synergy between the male dominated sport and vocational careers remain apparent. Both the world of football and home improvement/construction would benefit enormously from a more gender balanced representation.
“Now is not the time to withdraw support. In fact, this is the time to get behind it more than ever. Charlton Athletic Women need local businesses and supporters to get behind this club and to support its reach into the community and thousands of children. Girls should be encouraged to play football and with our partnership they’ll also be made aware of the opportunities that exist within the home improvement industry – including the Fitted Interiors Apprenticeship we champion.”
The new digital strategy will include a brand new mobile responsive website, a statement added.