Baxi has won Best B2B Loyalty Programme at the Loyalty Magazine Awards for its online installer scheme, Baxi Works.
The Loyalty Magazine Awards celebrate excellence, innovation and best practice in the loyalty industry across, Europe, the Middle East and Africa. Each finalist in the Best Loyalty Programme category was assessed on the following criteria: value to the customer, commercial benefits for the brand and the business user, and innovation.
The judge’s comments were: “This programme offers rewards, personalisation and support, making it easy for the boiler guys. This company takes the trouble to research and understand their needs, providing not just technology answers but practical help. It is qualitative play, and the numbers are good.”