Baxi ready for no deal Brexit

Andrew Keating reveals that Baxi is prepared for any Brexit outcome
Andrew Keating reveals that Baxi is prepared for any Brexit outcome

With political certainty over Brexit continuing during the past week, leading boiler manufacturer and distributor, Baxi, has admitted that it is well placed should the UK quit the EU with no deal.

On Friday, EU leaders rejected outright the Prime Minister’s last-ditch attempt to save her Brexit deal, despite Theresa May pleading with them to bolt on legal assurances that would assuage lawmakers over the Irish border ‘backstop’.

But EU leaders rejected the demands and instead stepped up plans for a no-deal Brexit.

Speaking at a press lunch on Thursday, Andrew Keating, marketing director UK and Ireland at Baxi, said: “We are planning for a No Deal. We are trying to show transparency, we are spending a lot of time and a lot of money which we weren’t spending, securing warehousing space, securing truck contracts, making sure drivers are in the right place and ensuring we have additional ports to go to.

“We are also increasing stock levels and the number of finished goods in our warehouses. The No Deal scenario may not come to pass, in which case that is fine, but if it does we are ready.

“The most important thing for us is that our products will be available to our customers who will still need boilers, or water heaters. The end game goes on for us, irrespective of the political climate.”

Looking ahead, Andrew added: “2019 is going to be an exciting year for us. There will be a bunch of new things products wise and we will be seen more on social media and working more actively with our customers. We will continue to be as outfacing as we have always been.”

Baxi, is part of BDR Thermea, one of Europe’s largest manufacturers and distributors of domestic and commercial water and space heating systems, and represent ten of the UK and Ireland’s most best-known brands of high efficiency heating and hot water products.